On the timeline, I searched for some topic tags that were similar to the ones that I chose, including “advertisement,” “propaganda,” “Kultur,” “bonds,” “patriotism,” and “rationing.” Among the results, I looked for other advertisements from Scribner’s Magazine, which was the source of my three advertisements, as well as for advertisements from the little magazines. With a cursory search, I found only one advertisement from a little magazine that used tag words similar to my own. The advertisement was found in the June 1916 issue of The Little Review, and it aims to sell and promote “anti-military literature,” encouraging readers to “read the miscellany” (46). The advertisement provides a list of books that readers can purchase in order to spread "anti-military propaganda" (46). The advertisements that I found in issues of Scribner’s Magazine, all of which were published between July and October 1918, were all pro-military and attempted to incite guilt in readers of Scribner’s in order to encourage them to purchase war bonds and ration food to support the troops. The ideological differences between the advertisement in The Little Review and the advertisements in Scribner’s serves to demonstrate the different audiences for which each of the magazines was produced; while The Little Review would have served a more intellectual audience, Scribner’s was a middlebrow magazine that appealed to the upper class, as well as members of the middle class who wished to become upper class.
By performing a genre search for other advertisements printed around the same time as the ones that I looked at, I was able to extend my search into advertisements from The Little Review. In the June/July 1916 issue of the magazine, I found an advertisement for a lecture series by “Emma Goldman, the Noted Anarchist.” Some of the components of her lecture series included “Art for Life” and “Preparedness, The Road to Universal Slaughter” (50). Although this advertisement is not anti-military like the other advertisement I located via the timeline from The Little Review, it does attempt to sell anarchism and further demonstrates the disparity in political ideologies between the audience of The Little Review and the audience of Scribner’s.
Meanwhile, a magazine search enabled me to find another Scribner’s advertisement – this one for Tyco Thermometers – that parallels the others I looked at for today. This advertisement mentions saving money for “War Ships, Railroads, and War Industries” and features Uncle Sam (43). In contrast to the anarchist and anti-military advertisements found in The Little Review during war years, this advertisement aligns with the other wartime Scribner’s advertisements I found; it emphasizes patrotism and the need for Americans to provide economic support for the war from home (43).
I also performed a timeline search for the authors and sponsors of the advertisements that I found in Scribner’s. I was unable to find other advertisements that had been produced by the United States Government Committee on Public Information, the United States Food Administration, or the Indian Refining Company (some of which definitely exist, as a search through the MJP will show -- just not on the timeline). I did, however, locate another advertisement that was connected to Mellin’s Food Company, which supplied the space for the Scribner’s advertisement for war bonds, titled “That Monstrous Thing Called Kultur.” Unlike the advertisement that I posted to the timeline, this advertisement did not involve propaganda or war bonds, but instead, it aimed simply to sell Mellin’s Food milk. The advertisement was printed in Scribner’s prior to U.S. entry into World War I and does not seem to have any connection to the war. A look at all of the Scribner's content from 1914-1918 on the timeline alone (via a magazine search) suggests that the magazine did not publish much war-related content until 1915.
Searching the timeline proved to be valuable in helping me to determine that the items I chose were representative of the general rhetoric of Scribner’s wartime advertisements. I have yet to find advertisements with content or a tone like these in any other magazine. Granted, however, my search through the MJP was not exhaustive, and the timeline does not contain all of the content available on the MJP, so it is possible that other magazines printed advertisements similar to those I examined for today's class. I also found searching the timeline to be valuable in that it allowed me to compare content from different magazines that was printed and circulated around the same time. Certainly, I could have searched for advertisements by clicking page-by-page through other magazines from the World War I period on the MJP, but using the timeline search tool was far more efficient. By doing so, I was able to define disparities, rather than connections, between advertisements in both Scribner's and The Little Review, which helped me to learn more about the respective intended audiences of each magazine.