In the July 1914 issue of Scribner’s Magazine, there is a consistent theme throughout advertisements and literary pieces alike that attempt to influence the reader to travel abroad. This is interesting to note because of the global context that this magazine was printed in. The assassination of Archduke Franz Ferdinand occurred on June 28th, 1914, July of 1914 literally follows a few days after. While the assassination was what lit the fuse of World War I, there were still great tensions abroad before this act. Advertisements within the magazine, such as the advertisement on page 70 tries to entice the reader to travel around the world. This entire page is devoted to multiple different means of traveling to Europe. Different companies compete for the most reasonable price and convenience of traveling abroad. There is even an advertisement for Hotel Adlon in Berlin, which claims to be, “The Rendezvous of American Society”. A few pages down from this advertisement on page 77 advertises for Wells Fargo travelers’ checks, informing the reader that they now have two new locations in both London and Paris for easy convenience while abroad. North German Lloyd travelers’ checks advertisement is located directly next to this one, stating that they can even be used as far ranging as Japan and China. Another advertisement on page 79 warns the reader of potential accidents that could happen while on vacation and urging them to buy travelers’ insurance. It morbidly warns the reader, “Ten percent of all deaths are due to accident, and one in every eight policy holders is injured each year. It may be your turn soon” (79). It seems as though these advertisements in Scribner’s attempt to cover every aspect of traveling abroad. There is even an article on page 61 by E.S. Martin entitled, “Abroad with Jane”. Within the first page of the piece the author writes, “I do not doubt that civilization in this country is appreciably affected, and, I hope, improved, by the prevalent go-to-Europe habit, and perhaps the individuals who go are more beneficially Europeanized than appears on their surfaces” (61). This quote demonstrates that it was viewed as important to be “Europeanized” and that this was viewed with high regard. Thus showing that many upper-class Americans, or those who could afford to travel abroad, liked to do so, and viewed it as something that should be done, for Martin seemed to view it as a trend that was “prevalent”.
Another literary article that seems to go hand-in-hand with advertisements is the piece by Theodore Roosevelt entitled, “The Unknown River: A Preliminary Statement of its Discovery and Exploration”. The entire piece is about Roosevelt’s traveling adventure on a Brazilian River which he calls the “River of Doubt (Duvida)” (3). However, the river today is named after him and is called the Roosevelt River. In the article Roosevelt claims that, “The cartographers not only of Europe and the United States but of Brazil were so totally ignorant of it that not a hint of its existence is to be found on a map” (3). Through this line the reader is able to see that Roosevelt views himself as a discoverer and an adventurist who is viewing unseen territory for the first time. This is the first article to appear within the magazine; however, the advertisements that are applicable to this article are towards the back of the magazine on page 75. There are two advertisements on this page that advertise for traveling to South America. There is an advertisement for Lamport and Holt Line, which claims to be the means that Roosevelt himself traveled to South America. They even quote him at the bottom of the advertisement stating, “I have never had a more enjoyable trip. I take pleasure in saying this” (75). Directly next to this is picture of a Hamburg-American ship that promises, “Around the World through the Panama Canal” (75). It seems as though Scribner’s Magazine might have known that there would be an interest in traveling to South America after they published the article by Roosevelt, thus demonstrating that many literary articles and advertisements go hand-in-hand in the July 1914 issue of Scribner’s.