The Bornstein reading discusses different theories of construction in a literary context.  Not only is there a linguistic code which focusses on the words and content of the pieces, but there is also a bibliographic code.  Bibliographic code refers to how the content is presented to the reader.  Borstein describes that this could be spacing, cover design, or page layout.  It affects how the words are delivered the reader and how they are interpreted. For example, if a piece is spaced in a certain way, that affects how it is read.  The spaces can cause the reader to pause in certain places and that puts emphasis on certain words and phrases.  Page layout can also affect how literature is processed by an audience.  If it is designed in a certain way the eye may jump across the page in different patterns of visual flow charts. 

For example on page 10 in issue No. 1 of "Blast," there is a different font used down the page.  This emphasizes the words in different ways.  Having the words capitalized or bolded makes certain phrases stand out compared to others.  For example, the word automobilism is bolded and capitalized.  This draws extra attention to it and makes what follows after it comparable to a definition.