Summary of Occident Flour Ad

      In the 1910 issue of Good Housekeeping, Vol. 51 No. 2, there is an ad for Occident Flour on advertisement pages 11 and 12. The advertisement is placed in the back of the magazine after the editorial content, and spans over two pages. On the first page, a large "C" shape encompasses the text, which asks the reader to show the ad to her husband, as well as using convincing language to convice the reader herself that she needs to try the flour. On the second page, a drawing of this exact action, a woman showing her husband the ad, is depicted, as well as a bag of Occident Flour outlined in bold black. The page also contains a coupon for a free bag of flour with no expense to the grocer providing it. The audience for Good Housekeeping is middle aged women, which the ad uses to its advantage by talking directly to a woman, telling her to show the ad to her husband. The text is scrambled throughout the ad, guaranteeing satisfaction with the flour at least 4 times on one page. Overall, the ad serves its purpose of getting people to try Occident Flour with its unique visuals and persuasive language.


This is a good start. You use the elements of description to articulate how the ad works. But lets pay attention to the summary writing handout. It would be more effectively structured if the audience is identified first, so that you can convey an orientation point to your reader about what the ad's argument is (the Summary) and how it works. Also, remember to include the issue date, since that will tell the reader more about the historical context than the volume and page numbers will