Le Petit Journal des Refusées only published one issue in 1896. Published in an age of anxiety and discontent, Le Petit Journal presents a prototype of the modernist visual and literary art of the World War I era, which would start less than twenty years after the magazine's publicaton. The description of Le Petit Journal in the Modernist Journals archive describes the magazine as giving "hints of Dada and Surrealism before these modes of modernism actually developed" -- a similar sentiment ties Le Petit Journal and post-WWI movements, such as Dadaism, together. The publication, it seems, would appeal to a very niche group - as evidenced by the fact the magazine never published more than one issue.
Page sixteen of Le Petit Journal des Refusées displays an advertisement advertising the engraving services of Union Photo Eng. Co. in San Francisco. It is on a leftside page, across from The Ghost of A Flea. This doesn't seem to hold any significance in and of itself, however these are the last two pages of this particular copy of the magazine. Nowhere else in the magazine is there an advertisement, and the address of the company advertised is the same as the publication's. While this is clearly a modern publication, the existence and placement of this advertisement displays an obvious self-awareness which matches up with a post-modern ethos. The entire magazine seems to be self-aware, and clearly pokes at contemporary publications by including the name of the magazine by which each piece was refused. The ad, in that case, seems to poke fun at advertisements of the time.