Bibliographic coding, according to George Borstein, is connected to Walter Benjamin's concept of "aura." He uses it to mean distinguishing features of a work (page layout, typeface, etc) that emphasize the work's "presence in time and space." In the first issue of "The New Age," the reader is struck by its similarity in appearance to a newspaper: black sarif font on white paper, with headlines in larger, bold print. There is no cover, per se. The front page includes the title of the publication, the date, its cost, and on the upper right and left corners, placed around the title that calls itself "an independent socialist review of politics, literature and art," we find small boxed advertisements - one for coffee, another for bread.
There is no table of contents; rather, the first two pages consist of a lengthy article addressing politics, wherein the sections are headlined with subheadings in bold capital letters (one assumes these are written by one or both of the editors, as there is no signature). On the third page, we find letters to the editor (again reminiscent of this type of section in a newspaper). Throughout this issue, scattered among the poetry, reviews, and essays, we find advertisements for lectures, books, and food.
The nature of what is advertised seems to underscore the socialist angle of the magazine - everyday food staples along with intellectual writings and lectures, the simple needs of an everyday socialist. Furthermore, the likeness of the magazine to a newspaper adds a perception of authority to what is said within its pages. The first two pages basically lay out an analysis of the current political situation in Britain, providing a framework through which the reader can then view the contents following it. The impression of authority given by its layout makes the reader less inclined to question the merits of what is being said within, and more inclined to allow the editors and authors published in "The New Age" to set the terms of the debate.